Wythenshawe Town Centre will demonstrate their support of Purple Tuesday, an international call to action, focused on changing the customer experience for disabled people.
On Tuesday 3rd November, Wythenshawe Town Centre will participate in Purple Tuesday, an initiative that emphasises the importance of the customer experience for disabled people. Purple Tuesday is the UK’s accessible shopping day, established to recognise the importance and needs of disabled consumers and promote inclusive shopping.
To demonstrate the Centre’s support for Purple Tuesday, the Centre have invited retailers to turn off or turn down their music to reduce the noise and create a calmer atmosphere for autistic shoppers. The Centre will also be displaying ‘Not every disability is physical’ notices and giving staff customer service guides on how to feel confident in providing good customer service to people living with disabilities. The team will also be showing support across social media channels by changing logos and banners to purple and pledging to continually improve accessibility across the scheme.
The Centre continually strives to create a more welcoming experience for shoppers despite their disabilities, both visible and invisible. The Centre is already certified as dementia-friendly and the team consistently undertake training to ensure that staff can provide excellent service both to people living with dementia and their carers. The entire team are also fully First aid, Fire Marshall and defibrillator trained allowing them to deal with all customers effectively to ensure a safe and enjoyable shopping experience.
All car parks in Wythenshawe Town Centre have the PARK Mark accreditation ensuring they are safe and fully accessible for all. Although the Centre are not able to hold an event this year, with invisible illnesses in mind the team recently decided to play their part by undertaking a Three Peaks Challenge this year and raised £854 for the incredible mental health charity Mind.
Daniel Davis, Wythenshawe Town Centre Manager, commented: “At Wythenshawe Town Centre, we always make a conscious effort to improve the customer experience for people living with disabilities and invisible illness, which is why it was an honour to be supporting Purple Tuesday this year. 2020 has been a very challenging year for many which is why demonstrating our support is more important than ever. Our team have undertaken numerous training programmes to provide the best experience possible to all of our visitors, regardless of their abilities.”
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